“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“Everyone is a leader because everyone influences someone.”

“if you don't have peace, it isn't because someone took it from you; you gave it away. You cannot always control what happens to you, but you can control what happens in you.”

“Leaders Who Attract Followers . . . Need to Be Needed Leaders Who Develop Leaders . . . Want to Be Succeeded”

“Seven Steps to Success 1) Make a commitment to grow daily. 2) Value the process more than events. 3) Don't wait for inspiration. 4) Be willing to sacrifice pleasure for opportunity. 5) Dream big. 6) Plan your priorities. 7) Give up to go up.”

“you must be able to take the new thing you’ve learned today and build upon what you learned yesterday to keep growing.”

“Leadership is more than management. Leadership is: • People more than projects • Movement more than maintenance • Art more than science • Intuition more than formula • Vision more than procedure • Risk more than caution • Action more than reaction • Relationships more than rules • Who you are more than what you do If you want to influence others, then you must learn to lead.”

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

“UCLA basketball coach John Wooden told players who scored to give a smile, wink, or nod to the player who gave them a good pass. “What if he’s not looking?” asked a team member. Wooden replied, “I guarantee he’ll look.” Everyone values encouragement and looks for it.”

“La diferencia entre la gente mediocre y la gente de éxito es su percepción de y su reacción al fracaso. Ninguna”

“You can’t change where you started, but you can change the direction you are going. It’s not what you are going to do, but it’s what you are doing now that counts.”

“Hold fast to dreams for when dreams go, Life is a barren field frozen with snow.”

“greatest enemy to tomorrow’s success is sometimes today’s success.”

“Winning teams have players who put the good of the team ahead of themselves. They want to play in their area of strength, but they’re willing to do what it takes to take care of the team. They are willing to sacrifice their role for the greater goal.”

“«El destino no es cuestión de suerte, es cuestión de decisión; no es algo que se espera, es algo que se logra».”